Green Product, Green Corporate Image, and Green Customer Loyalty at Hotel Indigo Bali Seminyak Beach

نویسندگان

چکیده

Purpose: This study aims to analyze the effect of application green product quality and corporate image on customer loyalty at Hotel Indigo Bali Seminyak Beach. 
 Research methods: The data collection methods used are observations, interviews, questionnaires, literature studies. respondents in this were 50 guests who stayed Beach using method determining purposive sampling or based certain characteristics. analysis techniques descriptive qualitative multiple regression analysis. A validity reliability test was carried out questionnaire distributed respondents.
 Result discussion: Based results t that has been out, it concluded two partially free variables have a positive influence Green is more dominant affecting compared because reality staying hotel look how products services offered by so can decide buy continuously.
 Implications: together simultaneously significant loyalty.

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ژورنال

عنوان ژورنال: Jurnal Bali Membangun Bali

سال: 2023

ISSN: ['2722-2462', '2722-2454']

DOI: https://doi.org/10.51172/jbmb.v4i1.245